Marketing of Services Term Paper Example | Topics and Well Written Essays - 1250 words

Marketing of Services - Term Paper ExampleResearch has shown that the design of a aids cape influences a customers expectation, choice, satisfaction and opposite behaviour. The four strategic roles usefulness scopes are as follows Package The service irradiation and other physical evidence wrap the service so that it conveys a clear message to the consumers of what is inside. It is just like packaging a tangible product. The physical setting of a service essentially does the same thing through the interaction of the complex stimuli. The service scape is essentially the outward appearance of an organisation and hence it is critical in forming the first conceit of customer expectation. Facilitator The service scape can aid in the performances of the persons in the environment. The design of the services cape can enhance or inhibit the streamlined flow of the activities in the service setting. Thus it makes it easier or harder for the employees and the customers to accomplish the ir respective goals. A well designed functional facility can make a customer experience pleasure while an inefficient and poor design can frustrate both the employees and the customers. Socializer The design of a service scape can help in the socialization of both the employees and the customers. ... Any changes in the physical environment can be employ to signal reposition a firm or to target new market segment. Question 2 Global business environment has become highly competitive as some(prenominal) organizations within the global business environment are implementing unique business operation strategies in order to gain potential competitive advantages. Several service providing organizations always try to ensure high quality customer service in order to develop potential customer base. It is true that high elaborateness service providing organizations need not have to concern about the issues of customer loyalty. Now-a-days, consumers always demand effective customer service f rom the organizations against their money. Satisfied customers always determine to stick with the brand or the organization. The do not try to take the risk of switch over another(prenominal) brand. Several service engagement organizations used to localise on strong and effective customer relationship management practices in order to retain its existing potential customer base. However, these organizations have to focus on developing new client base as the business environment in this world is decent competitive and saturated. People are becoming loyal to particular brands due to high satisfaction from the offered services. Therefore, it is highly important for the organizations to attract the new customers who have never experienced about the services of other service providers. It is quite easy for an organization to gain customer loyalty of a new and inexperienced customer about different service. If the customer chose another brand then it will be difficult for that organizat ion to attract the particular customers. High service engagement firms should not