Formal Analysis of Galatea 2.2 Essay -- Galatea 2.2 Essays

Formal Analysis of Galatea 2.2â â The epic got significant in nineteenth century as the working class turned out to be increasingly instructed and wanted diversion. With the happening to twentieth century and its refined advances, the type of the novel extended to incorporate sci-fi: a classification that consolidates humankind's amazement of new innovation and the well established property of imagination. Journalists of sci-fi thought that it was important to utilize the customary style of the novel in their cutting edge works. This is one of the primary concerns in Richard Powers' Galatea 2.2. He consolidates authenticity of the customary English tale with dream of things to come world. Galatea 2.2’s incredible is certainly not a solid one: the anecdotal arrangement shows up here to be characteristic. As a self-portraying novel, the story speaks to the perspective of the storyteller who consistently talks in first individual. He is by all accounts objective toward himself, and furthermore toward the general public that he enters. Through his words, the portrayal goes smoothly from past to introduce, however it is really later on. It is usage that quite often makes associations with Powers' past: C. It is additionally usage that makes him look to what's to come. In any case, this is only one degree of the story: the not so distant future level. This arrangement has a constrained existence. Its place is the Center in U., and once in a while is it passing these limits. Its time is likewise constrained: one year, until the Ph.D. test. While one is perusing, there is consistently an inclination of time’s pressure. The second degree of the novel, C., is one of adoration and memory. Here the time is by all accounts mythic, and space is the world: U. what's more, B. in the States; E. in the Netherlands, and so forth. The storyteller investigates the two plans with a similar close consideration, subtleties and power. The... ...- final words: ‘Don't remain away too long.’ (329) Also he rewords and refers to the most noteworthy books, plays and sonnets of the past like Pygmalion, Storm, Wear Quixote, Frankenstein, Heaven Lost, and so forth. Every one of these associations carry a representative surface to the whole work. So who was the focal point of the plot: Powers, AI or C.? Who at last won? Furthermore, where are the notorious final words? This tale in its equivocalness and authenticity, leaves us with a feeling that this story will go on and in some weird manner we need to be a piece of it. It takes us from a past genuine world to the fiction of things to come where The cerebrum is more extensive than the sky and more profound than the ocean (Epigraph); and truth and fiction contrast [...]/As syllable from sound. (Epigraph, 11-12). Work Cited Forces, Richard. Galatea 2.2. New York: HarperCollins Publishers, Inc. 1996  Â

The Archetypal Hero Thesis free essay sample

Model Hero Thesis The prototype legend shows up in all religions, folklores and sagas of the world in various structures and stories which unmistakable shared traits can be drawn between each. A paradigm is a repetitive example of character, pictures, circumstances or images found in folklore, religion, dreams and accounts of all societies that is a declaration of the world’s individual and aggregate unconscious.By that, a prime example is an unlearned inclination to encounter things with a particular goal in mind. People didn’t ‘invent’ prime examples, yet they do communicate originals in the cognizant world, consequently, the saint isn't somebody â€Å"out there† known to man yet the legend is an outflow of people’s profound mental part of human presence. Legends from various stories, societies and times, all have various qualities, regardless of whether it is sexual orientation, mien, intentions or context.However, the normal factor that makes the prototype saint is the major structure that their excursions follow or, as Joseph Campbell alludes to it, the monomyth. We will compose a custom exposition test on The Archetypal Hero Thesis or then again any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Campbell sums up it as being, â€Å"A saint [that] adventures forward from the universe of basic day into a locale of extraordinary miracle: marvelous powers are there experienced and an unequivocal triumph is won: the legend returns from this puzzling experience with the ability to present shelters on his individual man. While only one out of every odd story containing a legend follows this way precisely, the saint will be recognized by following a comparable excursion, while mirroring the appearance and estimations of the predominant intuition in a cultural gathering, with the story coming about in the hero’s individuals picking up freedom, usurping power or acquiring a number, or possibly one, good outcome to the excursion. TKB

Business Plan Essay

Marketable strategy Essay Marketable strategy Essay Name: Marketable strategy for: (It would be ideal if you utilize this format related to the guide Prepare a marketable strategy) |Document Version: | |Date: | |Completed by: | Marketable strategy substance Official Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 1 Executive summary 3 2 Business details 4 3 Key personnel 5 Vision 6 4 The business idea 6 5 Business goals 6 6 What the business does 7 7 What makes the business different 7 8 Legal requirements 7 Marketing 8 9 Market research 8 10 Profiling customers 8 11 Profiling competitors 9 12 Managing market risks 9 13 Pricing 9 14 Promotion and advertising 10 Running the business 11 15 Staff 11 16 Premises 11 17 Suppliers 11 18 Equipment 12 19 Managing operational risks 12 Finance 13 20 Start-up costs 13 21 Profit and misfortune forecast 15 22 Sourcing finance 16 23 Managing money related risks 16 24 Cash stream forecast 17 | | |1 Executive synopsis (We propose you complete this area after you have finished different segments of the Business Plan). | | | | | | | | | |2 Business subtleties | | |Company name: | | | |Address: | | | |Telephone number: | | | |Legal status:

Faith in American Power Space Travel on Film in The Martian - Literature Essay Samples

When comparing the way two mediums depict the same story, one has to take into account the limitations of each medium. Films are generally limited by length, while books are generally limited by each reader’s individual imagination. In the case of â€Å"The Martian†, this length limitation on the film not only cuts out interesting parts of the narrative, but shifts the overall tone of the text. While the bones of each text read the same, the film’s deviations from the novel shift the message from emphasizing the intelligence and luck of one man to an affirmation of American imperialism and ingenuity. This shift establishes itself primarily in the amount of time the audience spends with the group of people on Earth. In the novel, the majority of the story happens on Mars with Mark, with some scenes from the crew of Hermes and a few scenes about NASA on Earth. In the film, NASA gets a lot more focus, perhaps to make the audience feel like they are watching it happen like everyone else on Earth. Regardless of the reasoning behind this choice, the proportion of time spent on each planet balances out to almost equal in the film, which means less focus on Mark than in the novel. Many of his significant scenes are cut in the name of a shorter runtime, which makes it more difficult to emotionally connect with his character and fails to show many of the ways in which he exemplifies his intellect and resourcefulness. Instead, the film focuses on the abilities of the scientists who are working to save him, emphasizing this group effort and a positive ideal of teamwork. While this gives the audience faith in the ability of institutions like NASA to solve these devastating problems, it also gives it a slight taint of propaganda. The scientists are shown to be incredibly intelligent and great problem-solvers, but this is a real institution being portrayed fictionally. Their ability in both the novel and the film is speculation and potentially places false hope in the American people that our scientists are smart enough to solve any problem. It takes away a lot of the responsibility that lies with Mark and subsequently, minimizes his individual importance. This minimization becomes more prominent when Mark does not lose contact with Earth in the film. Because he consistently has people to talk to and scientists to figure things out, he seems less isolated. The film even downplays the resentment he feels toward the scientists and their tendency to micromanage him. In the novel, this resentment highlights how competent he is and paints NASA as unnecessarily controlling. He is able to function with or without them on a scientific level, and some of the biggest help they provide is actually the psychological help of human communication. Conversely, the film never takes away this communication, which makes him a weaker character. Through this, the audience does not see the full extent to which his isolation affects him mentally and does not know the problems he can solve on his own. His individual greatness is taken away in favor of this teamwork theme which highlights the greatness of the scientists and America. A lot of the significance o f the novel is his utter isolation and how that affects a person, which is lost in the film. This also means some of Mark’s strength is taken away, and the audience does not see that his mental state is a big part of the reason he is able to survive for so long on Mars. The audience is also less involved with Mark personally because of the way the film chose to do his logs. Instead of being written like in the novel, they become video journals in the film and they are not the only way through which the audience experiences him. Viewers see what he experiences directly through the cameras observing him instead of through his accounts of his activities. In losing him as the middleman, the audience becomes disconnected from him. While in the novel, the reader feels like they are on Mars with Mark, the film makes viewers feel like they are watching surveillance tapes and it makes the experience impersonal. It does not give Mark the opportunity to grow on the viewers in the same way he does in the novel. It also does not allow him to show emotional vulnerability the way he does in the novel. When he writes, it is easier to see how he feels compared to the film, where he seems to be putting up a front in his logs to appear strong and less pessimistic. He uses more jokes and sarcasm to cover his sadness. He does have moments where the observational cameras catch moments of him being truly upset, but these moments are so few that they do not make him as sympathetic as he is in the novel. Losing this connection takes away from impact of the story because he becomes more of an icon that needs saving rather than an actual person the audience can identify with. This diminution of character happens to nearly all the characters in the film. Annie is less aggressive, Mitch has less of a fiery personality, and all of the astronauts on the Hermes lack the roundness of character they have in the novel. The filmmakers deemed these cuts necessary to make the movie fall within an expected time frame and send the message they wanted to send. In diminishing each individual, the group as a whole becomes slightly more cohesive. In reducing the conflicting personalities, discussions can take less time while dually emphasizing this idea of all working together toward a national goal. The most discursive of the administrators is Mitch, and he has a British accent, potentially to delineate him from the group and further justify his insubordination. The other administrators are connected by their American nationality and their belief in the greatness of space missions. These two elements combined create this theme of imperialism that exists throughout both t he film and the novel. The novel’s references to imperialism are more understated than those in the film, but the most poignant is the fact that Mark â€Å"colonized† Mars by planting potatoes on it. He also names a few things on Mars, which also follows the imperialism theme. Because this is such a common theme in science fiction, it would be odd if it were not present. The book does a better job of painting these actions as unnecessary, and highlights all the dangers mankind puts itself through in order to obtain this goal. In contrast, the movie writes these space travels as proof of outstanding American power. The director of the Mars missions knows that if he tells Teddy he wants to use the satellites so they could potentially have another mission, Teddy will be more likely to allow it. This betrays the NASA director’s insatiable desire for space travel. He always wants more, which is again seen when he decides the Hermes crew should not go back for Mark. He says, â€Å"We still have a chance to bring five astronauts home safe and sound. I’m not risking their lives,† he is essentially saying that he is not willing to take the risk of an entire mission crew dying, even if it is the safest option, because he will not be able to do any further missions (The Martian). This is imperialism masked by strict logic. While there is a logical explanation for not risking these lives, his motivations for making this choice are unfortunately driven by public perception. He knows that if powerful Americans do not back the idea of space exploration, he will no longer be able to do it. And finally, at the end of the film, another Ares mission is being sent to Mars, showing that Americans are still willing to spend insane amounts of money and risk lives to go to a planet seventeen people have already been to. While there are scientific discoveries to be made, one must question if those discoveries are worth the effort put into the program. The film celebrates this progress, even in the wake of all the problems it had caused. In contrast, the novel seems to have the idea that getting one person trapped on Mars is enough for a lifetime. It emphasizes that this imperialistic drive towards space is, in some ways, doomed because no country can own things from space. All of this work and money is in the name of science and bragging rights. While it is not as bad as it could be, this theme of imperialism in the movie makes the story feel less authentic and diminishes Mark Watney’s character to a shell of what it could have been. The filmmakers chose to cut significant character development to send a positive message about American space travel, sacrificing crucial plot points to serve an agenda. The novel (especially with the original ending) seems to better represent the thoughts of an individual, instead of the thoughts of a production company that are emphasized in the film. The novel does not shy away from the grit ty and difficult parts of the story, but the film glosses over them to encourage further space travel and faith in American power.

Chinese Traditions and Tips on Etiquette

Learning proper Chinese etiquette takes time and practice. The most important thing to remember is to smile, be sincere, and open-minded. The ability to go with the flow and be patient is essential. The following are some Chinese traditions and etiquette tips. Tips for Making a Great First Impression It is becoming more and more popular to shake hands upon meeting, but oftentimes, a simple nod is how Chinese will greet each other. When a handshake is given, it may be firm or weak but don’t read into the firmness of the handshake as it’s not a sign of confidence like in the West but a simple formality. Avoid hugging or kissing during greetings and farewells. Upon meeting or at the same time as the handshake, a business card is presented with two hands by each person. In China, most name cards are bilingual with Chinese on one side and English on the other. Take a moment to look over the card. It is good manners to make a comment about the information on the card, such as the person’s job title or office location. Read more tips for greetings. Speaking a little Chinese goes a long way. Learning Chinese greetings like ni hao (hello) and ni hao ma (How are you?) will help your relationships and make a good impression. It is acceptable to give a compliment. When receiving a compliment, the typical response should be one of modesty. Instead of saying thank you, it is better to downplay the compliment. If you are meeting for the first time at an office, you will be offered either warm or hot water or hot Chinese tea. Many Chinese prefer to drink hot water because it is believed drinking cold water affects a person’s Qi. Tips about Understanding and Choosing Chinese Names When doing business in China, it is a good idea to select a Chinese name. It can be a simple translation of your English name into Chinese or an elaborately chosen name given with the assistance of a Chinese teacher or fortune teller. Going to a fortune teller to pick a Chinese name is a straightforward process. All that is needed is your name, date of birth, and time of birth. Do not assume that a married Chinese man or woman has the same surname as his or her spouse. While it is becoming more popular in Hong Kong and Taiwan to take or add the man’s name to a woman’s name, most Chinese women typically retain their maiden last names after marriage. Tips on Personal Space The concept of personal space in China is vastly different than in the West. On crowded streets and malls, it is not uncommon for people to bump into strangers without saying ‘Excuse me’ or ‘sorry.’ In Chinese culture, the concept of personal space is much different than the West, especially when standing in line to buy something like train tickets or groceries. It is typical for people in a queue to stand very close together. Leaving a gap just invites other people to cut in line.

Essay on The Life of Henry Ford - 1440 Words

The Life of Henry Ford Henry Ford once said, â€Å"I will build a motorcar for the masses†¦constructed of the best materials, by the best me to be hired, after the simplest designs that modern engineering can devise†¦so low in price that no man making a good salary will be unable to own one and enjoy with his family the blessing of hours of pleasure in God’s great open spaces.† (Willamette 1) This is one of his most memorable yet earliest public quotes in history, that can easily sum up his whole life. Ford was much more than a person who made cars. Henry Ford was born on July 30, 1863 on a farm near Greenfield Michigan where he lived a normal childhood. At thirteen years old Ford became obsessed with the†¦show more content†¦Ford not only wished for every middle class family to afford a car but he also wanted his workers to have a car too (Jarold 1). That was why he wanted so badly to make a car at a price so that everyone could afford it (Iacocca 1). After many numer ous attempts to accomplish this goal Ford would say, â€Å" Failure is the opportunity to begin again more intelligently.†(Lacey 65) This kind of attitude led Henry Ford to create the Model T in 1908.Henry Ford could have expanded his business and make many types of cars, but he chose to only make one for mass production. He did this because he knew that the cars would not only be cheaper, but the more cars that were made the more the price would drop. The purpose of the price reduction was to give everyone an opportunity to own a car. Ford did this unselfishly and his company never lost a dime (Jarold 1). He was once quoted saying, â€Å" A business that makes nothing but money is a poor kind of business (Willamette 5).† Even though Henry Ford sold over 15 million Model T’s over the next two decades, his happiness came from seeing the people’s response to him (Caldwell 48). In addition for his care of his consumers, Ford also cared a lot for his workers. In fact, in 1913, when his assembly lines were up and running the workers produced such a He also thought that well paid workers would work better and the more money they made theShow MoreRelatedThe Life and Achievements of Henry Ford1643 Words   |  7 PagesHenry Ford was one of the first American industrialists. He is best known for his revolutionary achievements in the automobile industry, and his inventions are still marveled in the modern world today. Henry Ford grew up on a small farm near Dearborn, Michigan. It was here Henry Ford was born, on July 30, 1863. He went to local district schools like the rest of the children from his town, and he excelled in most subjects. As Henry grew up, he spent most of his free time tinkering, and finding outRead MoreHenry Ford s Life : The Bright And The Down Sizes1593 Words   |  7 PagesThroughout this essay, I will discuss Henry Ford s life: the bright a nd the down sizes. Even if, he was one of the most successful entrepreneurs of all time, he received many critics: lot of people believed that Henry Ford was too controversial and this had truly affected Ford and his company. Henry Ford is, generally speaking, credited with devising and implementing the assembly-line method. By doing so, Mr. Ford made different things possible such as production, marketing, consumption and thisRead MoreHenry Ford Started the Car Revolution789 Words   |  3 PagesHenry Ford Who is the person that started the car revolution? Who is the person that introduced us to the world of automobiles? The answer is Henry Ford. Henry Ford was a successful man that created the Ford automobile. Henry Ford’s company is still making great profit in business. Henry Ford wanted to stop World War II by creating tanks, jeeps, and other armed forces but it still didn’t work. Still, Ford’s automobiles were affordable and he became a very rich and a well-known man. Henry has achievedRead MoreHenry Ford : The Most Impactful Industrialist1450 Words   |  6 Pageschanged major parts of everyday life. These innovators are a reason we have so many good things in this world, and one of those innovators is named Henry Ford. Henry Ford is one of the foremost developers of the American society. Henry brought the idea and concept of an assembly line to the light. He also brought the machine of an automobile to the world. He did not necessarily invent those things, but as an innovator he made sure these things would be apart of the daily life. It is easy today to evenRead MoreHenry Ford : The World s Most Influential Leader1659 Words   |  7 Pagesplethora of leaders, Henry Ford was by far one of the most influential. Mr. Ford played a major role in the history of America from boycotting the great war to enhancing the assembly line, and modern transportation technology. Henry Ford was the world’s most influential leader. From founding one of the worlds most successful car companies, to having a major influence on WWI, he has profoundly shaped the 20th century and left an impact on every single one of our lives. Although Mr. Ford is consideredRead MoreBiography of Henry Ford758 Words   |  4 PagesHenry Ford Henry Ford was born on July 30, 1863, near Dearborn, Michigan. Henry Ford create the Model T car in 1908 and went on to develop the assembly line mode of production, which transformed the industry. As a result, Ford sold millions of cars and became a famous company (http://www.biography.com/people/henry-ford-9298747). When Henry Ford was young, he was born on his family’s farm in Wayne County, near Dearborn, Michigan. When he was twelve, his mother died during childbirth. Then forRead MoreHenry Fords Huge Impact on the World Essay696 Words   |  3 PagesHenry Ford Can you imagine life without cars? Recent numbers states that each household owns at least two cars. Henry Ford built the automobile; it made it easier for transportation. Henry Ford made a huge impact on the world. Henry Ford was born July 30, 1863, on his family’s farm in Wayne Country. He died April 7, 1947. Ford grew up the oldest of six children on his parent’s farm. Henry Ford had four siblings. They’re names were Jane, Margaret, William, and Robert. Henry Ford mother was MaryRead MoreHenry Ford And The American Civil War1194 Words   |  5 PagesHenry Ford had only a modest education. He didn’t invent the gasoline engine; he didn’t invent the auto mobile; he didn’t really invent anything. Yet, when he died in 1947, Ford, and the company he founded had a profound effect on the world he taught to drive. Given all that he had accomplished, it’s hard to believe Henry Ford was almost 40 when he established the Ford Motor Company. At the time America was more agricultural than industrial. Horse-less carriages were toys for a wealthy few. ButRead MoreHenry Ford and the Model T Ford789 Words   |  3 Pagesmajor part of everyday life. People to day cannot imagine walking from Northeast Philadelphia to South Philadelphia, let alone traveling from Philadelphia to Florida. The vehicle that started the mobile craze in America was the Model T ford by Henry Ford. Hitting it off with the entire nation, The Model T Ford was a smashing success. People would say that when the farm was under Henrys control. They would not see any tools. Henry ran his farm the way of the â€Å"future†. Henry ran a very efficient farmRead MoreThe Legacy Of The Ford Motor Company1023 Words   |  5 PagesOn June 17, 1903 the Ford Motor Company was organized. The date is the day the deal started for Henry Ford not because the company had his name, the day all his hard work would start to payoff. To look at the deal from just one day would not do justice to the brilliant way and intertwined ways Henry Ford took the world by storm. From the start in Ford’s garage to the offices of lawyers, and then on to control of the largest automotive companies in the world one can see the deal was just a key to

Strategic Management Relationship Marketing â€Myassignmenthelp.Com

Question: Discuss About The Strategic Management Relationship Marketing? Answer: Introduction The report is developed to focus on the various important aspects of marketing and marketing strategies that have been used by Aldi in Australia to sustain in the business environment by generating more sales revenue and gaining competitive advantage in business. The report will start with a brief explanation of the company background, conduct the market analysis and then develop marketing strategies accordingly to remain competitive and profitable within the business environment. The business organization offers products and services at lower prices, and thus the focus has been on price reduction related to the marketing strategies. This will not only help the company to spread awareness among customers regarding the products made accessible but can even create a good brand image, thereby influencing consumer buying behaviours as well (Aldi.com.au 2017). Background to the company Aldi in Australia is one of the major private retail stores that has remained successful as one of the global discount supermarket chains in Australia. It has more than 10,000 stores in more than 18 countries worldwide, and the company has experienced a gross turnover of more than 50 billion. It was founded by two brothers named Theo and Karl Albrecht and had started its business operations from the year 1913. The company manages good marketing strategies to attract a large number of customers and ensure that their needs and requirements are fulfilled as well. Once it opened its first store in Australia in the year 2001, it had not only contributed largely to the community and ensured growth in the economy but also had improved the condition of local business, peoples needs were fulfilled, and more employment scopes and opportunities had been provided (Beneke et al.2012). The company has delivered good quality products at very low prices on a consistent basis, which has enabled custo mers to keep visiting the store repeatedly and this increased the sales generated revenue too. The company managed to work closely with the farmers, suppliers, manufacturers and developed healthy relationships with them so that they could deliver good quality raw materials and resources. The farmers in Australia have been provided with better opportunities, and this has reduced the level of competition in the market as well as made the processes more simplified and convenient (Gellynck et al. 2012). Aldi manages the flow of income by proving security to the manufacturers while the company wants to expand its business in Southern Australia and Western Australia for enhancing the volume of production and keep the demands and expectations of the consumers fulfilled with ease and effectiveness. Marketing analysis To survive in the competitive business environment, it is essential for Aldi in Australia to ensure that the consumers choices are influenced regarding their purchase of products and services. It is important to determine the things that consumers need to make choices regarding purchases because it will not only accomplish the business goals and objectives but can keep the customers satisfied as well. A proper marketing strategy is implemented after analysing the market conditions to understand the clear goals and objectives and manage effective promotional activities for attracting and retaining customers (Huettl and Gier 2012). The shopping experience at Aldi is somewhat different from what the customers have experienced till that time. Though the company offers products at relatively lower prices, still few problems were faced by the customers such as the use of cash for managing the coin-operated trolleys within the organization, stocking up of the products at lower prices in add ition to the other popular brands in the supermarket and display of alcohol within the supermarket (Hutt and Speh 2012). Nature of Aldis marketing strategy or strategies since it began Aldi is considered as a reliable and establishes discount supermarket chain that focuses on the investments done as well as control the costs in business with efficiency. The marketing strategy has allowed Aldi in Australia to prioritize on the investments made and make the consumers gain the most of the savings through the purchase of good quality products and services. Aldi is comparatively smaller than the size of its competitors in business such as Woolworths, JB Hi-Fi, etc., which maintains a cost-effective layout to manage the packaging and products display strategy effectively. To enhance brand reputation, the promotional strategies in business have been followed to maintain equal quality of the products that are similar to the products presented by rivals in business (Kitapci et al. 2013). The advertising of the "Like brands" helped spreading awareness among the consumers regarding the quality of products delivered and the value for money obtained as well. This promotional ca mpaign served as an effective marketing strategy to engage the target customer segments and influence their buying behaviours too. With the help of marketing strategies, Aldi, Australia has managed to gain trust and loyalty among the stakeholders in business and has influenced the consumer behaviours of buying as well. The company's taglines and statements have promoted diversity within the workforce and have even strengthened the traditional competitive advantage in business as well. This has helped the retail discount supermarket to communicate the messages and information to the consumers and make them aware of the kinds of products and services delivered and how those can bring value as well as fulfill their needs and requirements efficiently. During the period of Christmas, the retail chain supermarket has also resulted in major savings of cost and the use of print and media advertising have increased since then (Leake, Vaccarello and Ginty 2012). Another effective marketing strategy that has been embraced by the company is the sales promotion strategy where club cards are provided to customers based on which, they can collect points on each of the purchases made. The discount supermarket chain also offers gifts including Buy one get one free promotion to boost the sales for a particular range of products and services. Another sales promotion technique has been the cooperation with manufacturers to manage the supply of posters, display stands, hoardings that can make more people aware of the products and make them purchase those frequently from Aldi, Australia. Among all these marketing strategies, the utilization of pricing advantage strategy is the most effective way to make up more than 20 percent of the discount supermarket brands. The buying behaviours of consumers have changed from time to time, and thus price reduction is an effective marketing strategy to appeal the customers and grab more market share from Woolworths and other retail brands in Australia (Li and Kannan 2014). The marketing strategies implemented by Aldi in Australia have influenced the process of delivering the highest quality of products and services at a much lesser price. The major components of the low pricing of products related to the marketing strategy include an exclusive range of products by various brands, limited range of products, focus on what the customers want and apply the price change policies to keep up with the changing behaviours of customers in the Australia market segments. With the technological advancements, the online marketing strategies have helped in delivering messages and information regarding products to the customers easily and allow them to buy the products and services online through secured payments (Liu and Zhang 2013). Strategic marketing options for Aldi moving forward A new business strategy to focus on the marketing techniques has been applied at Aldi, Australia to move forward successfully and generate more new and existing customers as well. The new strategic marketing technique introduced by the company is termed as Good Different which can not only make the organisation survive in the immensely competitive business environment but will also evaluate the differences between the stores that are set up and the other traditional supermarket chains all over Australia. According to the manager of Aldi, it is quite evident that this strategic marketing option will strengthen the key areas of business and improve the relationships with various stakeholders in business such as suppliers, customers, investors or shareholders, etc (Miquel-Romero et al. 2014). From the various evidence, it has been found that the company has gained more than 10 percent of the total amount of expenditures of the supermarket. Aldi in Australia, to make the marketing strate gy successful, has invested a lot of money to improve the infrastructure of stores and create new formats of stores for ensuring successful expansion in the Western and Southern Australia. Based on the responses provided by Tom Daunt, the Chief Executive officer of Aldi, Australia, it could be understood that after 15 successful years of operations of the company, the company wanted to expand its business operations in South and Western Australia (Owolabi, Adeleke and Abubakar 2013). The marketing mix strategy can be applied to determine the wide range of products available in the market, assess the prices of those, places where those are available and how the company promotes its products and services to attract new customers. The differentiation of products strategy has also proved to be useful for Aldi to enter new markets and deliver extraordinary and great value to its customers, thereby creating good relationships with the customers, suppliers and support staff too. It also encapsulates ALDIsbusiness model and will ensure the supermarket continues to setitself apart from competitors as it expandsin Australia (Payne and Frow 2013). The major thing that differentiates the company products from the products of other companies is the lower price at which the products are offered. The unique focus on permanently keeping the prices of products and services lower has further helped in saving both money and time for the consumers. Aldi has a market share of 4.2 in Southern Australia and 3.1 percent market share in Western Australia. Therefore, these strategic marketing options could enable Aldi to succeed in the future and influence the buying behaviours of consumers in different Australian market segments too (Pealoza, Toulouse and Visconti 2013). Conclusion The focus of the report was to analyse the strategies and marketing options that could help in fulfilling the needs and requirements of customers and identify clear goals and objectives for ensuring good promotional activities. From the report, it could be understood that Aldi, Australia had been operating in Australia for more than five years and wanted to expand its business operations and processes in South and West Australia as well. The marketing strategies included the sales promotion strategy, online marketing strategy and promotions based on new products to make people aware and influence their buying behaviours too. The positioning and differentiation marketing strategies could help the company to move forward and create a sustainable place in the competitive business environment. The marketing mix strategy had been used as well to analyse the current market scenario and work accordingly to keep the customers satisfied. References Aldi.com.au. (2017). Discount supermarket offering smarter shopping - ALDI Australia. [online] Available at: https://www.aldi.com.au/ [Accessed 20 Sep. 2017]. Beneke, J., Hayworth, C., Hobson, R. and Mia, Z., 2012. Examining the effect of retail service quality dimensions on customer satisfaction and loyalty: The case of the supermarket shopper.Acta Commercii,12(1), pp.27-43. Gellynck, X., Banterle, A., Khne, B., Carraresi, L. and Stranieri, S., 2012. Market orientation and marketing management of traditional food producers in the EU.British Food Journal,114(4), pp.481-499. Huettl, V. and Gierl, H., 2012. 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